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April

Rmitonline E-facilitator For Digital Marketing Strategy And Implementing Campaigns

Curio Group Pty Ltd, Academy on behalf of Curio Academy - Melbourne, VIC

Marketing
Source: uWorkin

JOB DESCRIPTION

Part of the Curio Group Pty Ltd, Academy is a professional education services business.

About Academy

· We provide quality education services to universities, vocational education providers, other higher education providers, and corporate. 

· We are passionate educators who believe in the power expert facilitation to ensure a successful online learning experience.

· We are seeking educators with a passion for online education to work with us on delivering post-graduate level intensive 10-week online course in Digital Marketing Strategy and Implementing Campaigns for our Australian client.

Course Description

This course is a learning experience that includes tow RMIT Online's Future Skills short courses. It focuses on two important capability areas for digital communication professional - Digital Marketing Strategy and Implementing Digital Marketing Campaigns.

The digital marketing strategy component of the course focuses on enabling students to research, design and develop effective digital marketing strategies. You will develop several modern and practical methods of marketing using key digital tactics and techniques, identify customer business behaviour and segmentation, and develop Search Engine Optimisation (SEO) and Search Engine Management (SEM) strategies and social media campaigns.

The implemantation of digital marketing campaigns componanet of this course enables students to take strategy capability and devise clever marketing tactics on various digital marketing channels, including but not limited to Google Ads, Facebook Ads, Google Analytics, email tools and website optimisation with industry case studies embedded in the learning experience throughout.

Upon successful completion of this course you will be able to:

  • Create a multi-channel marketing strategy, supported by audience, product, context and market analysis.
  • Create an audience development plan by identifying the key marketing platforms, success metrics and optimisation actions.
  • Design, implement and deliver digital marketing campaigns that leverage the appropriate channels and tactics to effectively deploy your digital marketing strategy.
  • Report, analyse and interpret the effectiveness of a digital marketing campaigns though successful integration of an analytics platform.

Overview of Learning Activities

This fully online course uses highly structured learning activities to guide your learning process and prepare you for your assessments. These are a combination of individual and peer-supported activities that are guided by online facilitators, with opportunities for feedback as your progress.

Authentic and industry-relevant learning is critical to this course and you will be encouraged to critically compare and contrast what is happening in your context and in industry, and to use your insights.

Social learning is another important component and you are expected to participate in class and group activities, share drafts of work and resources and give and receive peer feedback. You will be expected to work efficiently and effectively with others to achieve outcomes greater than those that you might have achieved alone.

Above all, the learning activities are designed to maximize the likelihood that you will not only understand the course learning resources but also apply that learning to improving your own practice, for example by producing real-world artefacts and engaging in scenarios and case studies.

Must haves

  • At least relevant Master’s degree or PhD degree in Digital Marketing Strategy and Implementing Campaigns.
  • Substantial work experience, preferably in the related subject matter
  • Significant industry experience
  • High level written and verbal communication skills
  • Strong organisation & planning skills
  • Confidence and resourcefulness in learning new technologies, such as Canvas Learning management System and Collaborate Ultra, Zoom
  • High levels of empathy for the challenges experienced by online students
  • A passion for helping online students succeed both academically and personally

Requirements of the role

  • Delivery of planned academic content
  • Facilitating learning activities and assessment tasks (including e-moderation, assessment and feedback)
  • Marking, processing and submitting assessment results
  • Online facilitators are not required to establish curriculum, design learning activities, schedule learning and teaching, set assessments or develop marking schemes.

To apply, submit your latest resume (with past experience of teaching online with impressive student evaluation of teaching reports) and a cover letter (max 2 pages) detailing the course you wish to apply for, your industry experience, motivation and ability to undertake the role.

This is an intensive learning experience for the students and the tutor and you will be provided with a great deal of support from Academy and our client in order to deliver a great student experience.

You must be entitled to live and work in Australia (permanent residency), but can be located anywhere in the world. It is online after all!