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Product Marketing Officer

Swinburne University of Technology - Melbourne, VIC

Source: uWorkin


Full Job Description
As the Product Marketing Officer, you will support the launch of new product and the promotion of existing product across identified discipline areas. You will also prepare marketing briefs covering product benefits, positioning and target audience to ensure new products are appropriately positioned and communicated to market through advertising campaign and event activity.

You will liaise with the specialised Marketing & Student Recruitment teams, the Swinburne delivery areas (schools, vocational teaching areas, etc) and other key stakeholders within the university under the direction of the Product Marketing Manager. Further, you will assist in building and maintaining successful working relationships between the Marketing & Student Recruitment team and these stakeholders. Additionally, you will have the opportunity to assist the Product Marketing Manager in the management of their Product Portfolio.

Other responsibilities within this role includes undertaking desktop research to inform competitive reviews to provide input to the management of the product portfolio. You will coordinate new product launches and existing business as usual (BAU) product marketing activities, contributing to the delivery of a high level of marketing services to the broader organisation. Collaboration with the Events team to plan and execute recruitment events will also be an important part of your role.

About Swinburne University of Technology

Swinburne is a multi-sector university of science, technology and innovation with more than 54,000 students and 5,000 staff globally. We offer postgraduate, undergraduate, vocational education and online education to provide students with a variety of work-relevant pathways. Our mission is to be a world-class university, creating economic and social impact through science, technology and innovation. We aim to deliver future-ready learners, research with impact and innovative enterprise.


Draw on international best practice to develop and implement a partnering framework to scope, develop, manage, monitor and review University-wide partnerships with our Engagement team. Working collaboratively across the University, our Engagement team draws together and coordinates expertise to generate, design and implement a wide range of strategic engagement projects. We have a blended mix of industry, community and alumni expertise.

About you

To be successful in the role, you will have:
  • Completed a relevant degree/diploma level qualification with relevant work-related experience or an equivalent combination of relevant experience and/or education/training
  • Demonstrated experience in the development and implementation of campaign briefs
  • Strong interpersonal communication and teamwork skills with specific evidence of successful stakeholder management
  • An understanding of the digital environment and its key messaging channels
A full list of selection criteria is available within the position description.


To find out more about the extensive range of benefits offered to Swinburne employees please visit Careers at Swinburne.

How to apply and further information

To view the position description or to start an application please click on 'apply' or ‘begin’ and submit a resume, cover letter and a response to the Key Selection Criteria, as listed in the position description.

For further enquires please contact LeTara Coleman, Product Marketing Manager at letaracoleman@swin.edu.au

If you are experiencing technical difficulties with your application, please contact the Recruitment team on staffrecruitment@swin.edu.au

Should you require further support for an interview due to special needs or consideration, please contact Maree Norden, Diversity & Inclusion Manager at inclusion@swin.edu.au. For support or queries related to Aboriginal and Torres Strait Islander employment, please contact DeadlyCareers@swin.edu.au

Agency enquiries will not be accepted for this position.

Swinburne is a large and culturally diverse organisation. We are proud of our commitment to equity and inclusion through key initiatives such as our Charter of Cultural Diversity, Pride@Swinburne Strategic Action Plan, Science in Australia Gender Equity (SAGE) Action Plan and our Reconciliation Action Plan. Equity and diversity are integral to our 2025 vision to be a world class university creating social and economic impact through science, technology and innovation.

Applications close at 5pm on Thursday, 15 April 2021.