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March

Marketing Manager

BodyMindLife Group - Sydney, NSW

Education, Childcare & Training
Source: uWorkin

JOB DESCRIPTION

We're seeking a Marketing Manager to join the team at BodyMindLife and oversee the studio business and newly developed online platform. 


Your mission is to refresh the BodyMindLife brand and drive the future marketing direction through all digital channels - ensuring consistency across multiple aspects of the business, ultimately driving greater awareness, consideration and uptake of the new online platform. 


The right person for this role is collaborative, innovative and organised and will be able to interpret customer trends within the industry and translate these into relevant and impactful marketing campaigns. 


About the Role

Data analytics and research 

  • Leverage existing data around the customer (both students and teachers) to understand who the current client is and what their needs are
  • Create a growth and seamless process to drive acquisition and retention 
  • Understand global trends and best practices (customer, industry, competitors) to ensure BML remains an industry leader across its core areas of focus


Strategy development 

  • Develop an effective marketing strategy that accurately reflects BodyMindLife’s core brand and culture
  • Ensures that the pillars of body, mind, life translate across all marketing touch points
  • Develop a launch plan for a new online product (including teacher and student activation)


Implementation and Measurement

  • Oversee day-to-day implementation of the marketing strategy across different channels, including across digital and traditional channels
  • Ensure all content across BML aligns and reflects the strategy, and the brand look and feel
  • Measure and report on effectiveness of all campaigns, website traffic, social activity and reporting of ROI - modifying where needed


About BML

BodyMindLife was born from our desire to empower transformation through the practice of Yoga, Pilates and world-class Yoga Teacher Training.


Our studios welcome students from all levels. We teach more than 650 classes each week for absolute beginners to advanced practitioners, with locations in Surry Hills, Bondi Beach, Redfern, Potts Point, Kirrawee and Byron Bay.


Our vision is about empowering transformation through education – we want to use yoga and mindful movement as a force for good. It’s our mission to support you as you connect with your unique state of being through education and the practise of yoga and Pilates. We want every body to feel they are a part of something that we know is making a collective difference.


About BML Online

The vision behind BodyMindLife Online was to create a world where educators are teaching in a way that ignites their passion anywhere, anytime and as a result, have a direct and truly rewarding relationship with their students and others globally.


BodyMindLife Online was founded in 2020 throughout the Covid lockdown period when the world started to shift into online Yoga and Pilates viewing. 


The platform was designed to facilitate and help nurture the connection and visibility of teachers to students around the world through utilising the power of bringing together a shared network, creating a teacher centric platform, rewarding educators with an uncapped income, and to showcase their unique style of teaching to the best of their abilities using stunning high quality imagery and video.


The platform has been built with an initial focus on Yoga, Pilates and Fitness activities, but will expand into other areas as the new features come online.