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Seo Specialist

Crimson Education - Melbourne, VIC

Source: uWorkin


New Zealand-based EdTech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world's leaders of tomorrow. Since then, we have rapidly grown a mission-driven team who are dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, UK and beyond.

What this role is responsible for:

As an SEO Specialist you will be responsible for creating and optimising existing content that will improve Crimson's search performance across all major platforms. Reporting to Crimson's Director of Performance Marketing, we are seeking an energetic, strategic professional with SEO experience who will take ownership of our SEO performance across English-speaking markets.

What success looks like:

  • Take full ownership of Crimson's SEO performance
  • Perform industry research to identify top-performing keywords
  • Conduct in-depth link analysis, create action plans around link building or removal
  • Create SEO optimised content
  • Liaise with the tech team to optimise the backend of the website
  • Monitor search performance across all of our English speaking markets
  • Stay up to date on SEO industry standards and best practices, proactively researching tech advancements assessing both their potential and actual impact

What skills and experience you'll need:

  • Prior experience in content development, content marketing and SEO
  • Understanding of search engine algorithms and ranking methods
  • Experience with SEO industry programs, such as Google Analytics, Adobe Analytics, SEMrush
  • Knowledge of keyword research and data mining tools
  • Excellent written and verbal communication skills
  • Comfortable analysing high volumes of data on a daily basis
  • Basic understanding of the UK and US university admissions process

If you are keen to join an organisation that's changing education as we know it please apply now!

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